How 2 Build A Website – 2 Types of Domain Names And Which One To Use

When it comes to domain names, people love to choose web address with their names in it, or their business names in it. Purchasing web addresses with your name in it is a great way to claim your web real estate, but when it comes to search engines, those names typically aren’t the keywords people are using to find the solutions that you offer. So, today we’re going to talk about selecting the best domain names for your small business website. Specifically, we’re going to talk about keyword rich domain names and vanity domain names, and the impact they have on your business.

Type #1 – Vanity Domain Names: Web address with your business name, your name, or any other name are called vanity domain names. Unless you’re a celebrity already though, these aren’t then best web addresses to use if your goal is to solve problems and offer value. While it isn’t the end of the world if you use a vanity domain name, if you have to opportunity to choose the second type, you’re in much better shape when it comes to the search engines, and your websites rankings in the search results.

Type #2 – Keyword Rich Domain Names: Web addresses with keywords that your prospects and customers are using in the search engines are the best domain names you can choose. Not only will they help you rank higher in the search engine results, but they will also help you stand out from the crowd. So, if your goal is to add value to society by providing a quality product that offers a unique solutions, do yourself a favor and choose a keyword rich domain name that your target market is using in the search engines.

Imagine you owned a collection of cleaners in the same geographical area, say Los Angeles, CA, and you wanted to build a website to bring in more business. Without knowing what you know now, you’d probably select a domain name like this:

www[dot]YOURBSINESSNAMEHERE[dot]com

While this domain might make you feel better about yourself and your business, if your goal is to bring in more business, then that name wouldn’t be the best domain name you could select for your website since the only people who know your name are you and your current customers.

On the other hand, if you choose a domain name with your city and your business type in it, not only would you increase your probability of ranking high in the search engines, but you’d also have a domain name that people are actually using in the search engines. For example:

www[dot]LOSANGELESCLEANERS[dot]com

This might not be your “dream” domain name, but it will work bring in a better lead than your name or your business name.

When it comes to the Internet, you want to give yourself as many opportunities as you can to rank at the top of the search engines, and keyword rich domains help you increase your probability of success. Now that you have a better understanding of the two types of domain names and how to use them, you can now choose web addresses for your small business websites that are actually going to help you bring in more traffic. If you’re a celebrity already, you’re actually better off using vanity domain names, but if you aren’t, I’d encourage you to use keyword rich domain names until you become one.

Question: Now that you know the difference between the two types of domain names, which one are you going to use now?

As always, comments are welcomed and encouraged.

Feel free to invite your family and friends to join us.

Make it a great day!

To Your Abundant Success,
Dhane Crowley // Mentor, Coach & Speaker

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Tagged as:  domain names · how to build a website · keyword rich domain names · vanity domain names · web addresses · web hosting plans